HELLO, PARKER!

Welcome to your
Sela Vie Style Guide.

The following page depicts our proposed strategy for visual direction and messaging emphasis on behalf of your business.

Why does this initial overview matter, and how should you process what it contains?

The outward representation of a successful business is always deeply rooted in internal strategy. It’s important that you specifically identify your target audience, understand their perspectives and priorities, and build a website that communicates your understanding via visual and tonal aspects. Simply put, an effective website doesn’t just look good, it connects deeply with its visitors.

Your assignment is, therefore, to review and offer feedback from the perspective of your target audience and in alignment with your broader goals for the future of your business. Rather than narrow your focus to a particular image, font, color, or word, consider whether the net effect of these elements combined produces a mood or feeling that will connect with your target audience.

Target Audience Description

  • Established middle-market businesses in the southeast region.

  • High net-worth families with unique insurance needs based on complex property ownership structures.

MESSAGING EMPHASIS

Client-Focused

Long-Term Strategy

High-Quality Service Standard

TAGLINE

FUNDAMENTALLY DIFFERENT.

Moodboard

FONTS

Header 1

Header 2

Header 3

Body copy

Bergen Bold, All Caps


Adobe Garamond Pro Italic, Normal


Bergen Light, All Caps


Adobe Garamond Pro

COLORS

#FBFAF9

Off White

#E6E7E8

Ash

#808285

Smoke

#151932

Midnight

BRAND CONCEPT

PRIMARY WORDMARK LOGO

WE HOPE YOU ENJOYED YOUR STYLE GUIDE

Here are your next steps!

As a reminder, your assignment is to offer feedback here in Markup from the perspective of your target audience and in alignment with your broader goals for the future of your business. Rather than narrow your focus to a particular image, font, color, or word, consider whether the net effect of these elements combined produces a mood or feeling that will connect with your target audience.